Emeritus Professor of Marketing and Strategy, Imperial College London

Professor George S. Yip

Thinkers50 Hall of Fame. Emeritus Professor of Marketing and Strategy at Imperial College Business School in London. Distinguished Visiting Professor D’Amore-McKim School of Business, Northeastern University, in Boston. Fellow of the Academy of International Business. Editorial Advisory Boards of California Management Review and MIT Sloan Management Review. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management-Erasmus University, and faculty at Harvard, UCLA, Cambridge Judge, and London Business School. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Successful experience of transformational leadership at London Business School, Rotterdam School of Management and Capgemini Consulting. Author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation: Changing While Winning (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications, including in California Management Review, Harvard Business Review, MIT Sloan Management Review and Strategy+Business. BA and MA, University of Cambridge, MBA and DBA, Harvard Business School. Dual citizen of UK and USA.

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