During this session, Dr. Breen will walk you through an actionable insights-focused plan that will outline using social media to stay connected and top of mind, building and maintaining an online presence, professionalism on channels like LinkedIn and Twitter, how often you should post, and how to build and engage a targeted audience. He will explore the nuances and challenges of having an online presence for executives and board members.
He will also share the findings from our annual research study that we undertake in partnership with Emerson College of Boston and the Blanquerna School of Communications in Barcelona. The Fourth Edition of The Changing Face of Executive Reputation research study captures the accelerated nature of digital change in the COVID-19 era and the rapidly rising importance of executive online reputation management. The year's Study is the largest one ever completed with 1,063 respondents from around the globe, 96% of whom are managers or above in their titles. In a world where we are working from home and conducting business via one Zoom meeting after another, your online executive presence matters more than ever before.
Learning Outcomes
- A deep understanding of the state of online executive reputation management
- The importance of digital reputation management for today's pandemic and post-pandemic business environment
- Best practices that you can apply to your professional online presence
Speaker
