As the founder and the CEO of Berkshire Media, Shahid is instrumental in transforming the social data analytics and digital media industry through data-driven approaches and techniques. True to the spirit of innovation that he has cultivated in Berkshire Media, Shahid developed the sentiment and emotion analytics engine SENTIROBO® and EMOROBO®, that are vital to the data analysis performed for clients from multiple industries.
He also founded and implemented the National Consumer Predictor (NACOP) project, which utilises the Consumer Sentiment Index (CSI) for economic forecasting using social media data, as an alternative predictor to the Consumer Confidence Index (CCI). Shahid has more than 17 years of experience in his entrepreneurship journey and in the corporate sector, where he specialized in large scale business transformation projects. Shahid previously served in global management consulting firm Accenture, Frost and Sullivan, Malaysia Airlines and the Government of Malaysia’s Performance Management Delivery Unit (PEMANDU).
He now advises top leaderships and senior executives on strategic communications for publicly traded companies and the public sector. Shahid holds a Bachelor in Mechanical Engineering and Masters of Philosophy (MPhil) from the University of Sheffield (United Kingdom).
