Siti Baizura Yunus is a senior Business Continuity, Crisis Management and Operational Resilience advisor with over 26 years of cross-industry leadership experience across Financial Services, Telecommunications, Energy, Infrastructure and Regional Consulting in Asia.
She advises Boards, CEOs and senior leadership teams on strengthening crisis governance, escalation authority and operational resilience — ensuring organisations respond decisively during the Golden Hour of disruption.
Her work goes beyond compliance documentation. She designs governance structures that function under pressure, clarifies decision ownership across executive levels, and validates readiness through structured simulations and board-level stress testing.
Baizura has led enterprise-wide BCM transformation programmes aligned to Bank Negara Malaysia (BNM) regulatory requirements, ISO 22301 standards and international resilience best practices.
