Branding for Board Directors – Enhancing Your Profile for the Board

Programme Description

How do you write a powerful Board Profile that can boost your chances in succeeding?

It is key to build a board profile that will set you apart from the competition to kickstart your board search in order to land your first board interview. This remains as one of the challenges for prospective board members. You must be able to explain what you can offer. 

Creating an effective resume is the first – and one of the most crucial steps – to securing a seat at the board table. If crafted well, it can help nomination committees understand your board value proposition better, thus enhancing your chances to get appointed. In this workshop, you will learn the key elements of writing a compelling resume and how to position yourself for success on paper, and in person. 

There are a few additional factors to take into account, including relevant governance qualifications, industry experience as well as directorship in non-listed entities. These components taken together speak to a Chair's motivations. Your board pitch, or the justification for why you ought to be nominated to a board, should be able to articulate them both formally and informally.

Learning Outcomes

• Recognise Board Requirements & Search criteria for board director identification and selection
• Apply Board Positioning Matrix as framework to structure one’s board profile and resume
• Customise your Board Resume for board opportunities
• Identify targeted Personal Positioning

Target Audience 

Aspiring directors, newly appointed directors, experienced ones who wish to refresh their resumes