A study by PWC indicated about 2814 business leaders shared the impact of COVID-19 on their organisation, which more than 70% of the respondents said their business was negatively impacted by the crisis, and 20 percent said the crisis had a positive impact (PWC Report, 2021). Crisis triggers a number of incidences including operation disruptions, reputational damage, destruction of shareholder values, and many other threats. The COVID-19 pandemic has taught business leaders to be more vigilant and prepared for an unexpected event. This programme explores the importance of crisis & incident readiness as well as its areas of concern for crisis preparedness. It will also help the business leaders to recognise the longer-term role of communications in the face of crisis and applies the learnings into the organisation’s crisis response structure.

 

Learning Outcomes

  • Discuss and recognise the importance of crisis & incident readiness
  • Identify areas of consideration to prepare organisations for crisis/issues
  • Recognise the longer-term role of communications in the face of crisis
  • Apply learnings into the organisation’s crisis response structure

 

Who is this Programme For?

From newly appointed to senior directors

Virtual Classroom Format
4 hours (20 minutes Virtual Networking Break)
Interactive Facilitated Learning
ICDM Virtual Classroom
09 Nov 2021
9:00 AM - 1:00 PM
Mark Worthington, ICDM Faculty and Managing Director & Co-founder, Klareco Communications, Singapore
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Tuesday | 9 November 2021 (Facilitator: Mark Worthington)
9.00 amIntroduction: Crisis and Incident Readiness
9.15 amPreparing for a Crisis: Building Your Response Manual
10.45 amVirtual Break
10.55 amBuilding Reputational Goodwill and Trust
11.25 amNimble and Agile: Creating an Effective Response Culture
11.55 amVirtual Break
12.05 pmBest Practice – A Real Life Example
12.35 pmSummary and Q&A
12.50 pmClosing
1.00pmEnd of Programme

Speaker

MARK WORTHINGTON
MARK WORTHINGTON
Co-Founder and Managing Director, Klareco Communications, Singapore