A study by PWC indicated about 2814 business leaders shared the impact of COVID-19 on their organisation, which more than 70% of the respondents said their business was negatively impacted by the crisis, and 20 percent said the crisis had a positive impact (PWC Report, 2021). Crisis triggers a number of incidences including operation disruptions, reputational damage, destruction of shareholder values, and many other threats. The COVID-19 pandemic has taught business leaders to be more vigilant and prepared for an unexpected event. This programme explores the importance of crisis & incident readiness as well as its areas of concern for crisis preparedness. It will also help the business leaders to recognise the longer-term role of communications in the face of crisis and applies the learnings into the organisation’s crisis response structure.
Learning Outcomes
- Discuss and recognise the importance of crisis & incident readiness
 - Identify areas of consideration to prepare organisations for crisis/issues
 - Recognise the longer-term role of communications in the face of crisis
 - Apply learnings into the organisation’s crisis response structure
 
Who is this Programme For?
From newly appointed to senior directors
| Virtual Classroom Format | |
| 4 hours (20 minutes Virtual Networking Break) | |
| Interactive Facilitated Learning | |
| Tuesday | 9 November 2021 (Facilitator: Mark Worthington) | |
| 9.00 am | Introduction: Crisis and Incident Readiness | 
| 9.15 am | Preparing for a Crisis: Building Your Response Manual | 
| 10.45 am | Virtual Break | 
| 10.55 am | Building Reputational Goodwill and Trust | 
| 11.25 am | Nimble and Agile: Creating an Effective Response Culture | 
| 11.55 am | Virtual Break | 
| 12.05 pm | Best Practice – A Real Life Example | 
| 12.35 pm | Summary and Q&A | 
| 12.50 pm | Closing | 
| 1.00pm | End of Programme | 
Speaker